Fractional Marketing Leadership for Growth-Stage Companies
Senior Marketing Leadership. Without the Full-Time Hire.
I work alongside founders and CEOs as a fractional VP Marketing, bringing the strategy, the systems, and the hands-on execution that growing companies need.
I work as your fractional VP Marketing, building the positioning, setting up the GTM, running the campaigns, and managing the team. I stay until the system runs without me.
20+ engagements across industrial, oil & gas, healthcare, SaaS, and services. From $3M → $30M growth stories to startup launches to brand transformations.
Robert Urbanowski
Fractional VP Marketing
Futurity Consulting
The Impact
Your story gets sharper.
Clear positioning and messaging mean shorter sales cycles, stronger pitches, and a team that can actually explain what you do.
Your marketing starts compounding. Integrated campaigns across paid, organic, email, events, and partnerships — built to run week to week, not reinvented every quarter.
Your team can run it without you.
I build the playbooks, dashboards, processes, and training so you're not the bottleneck forever.
What I Do as Your Fractional VP Marketing
Figure Out the Right Story
Dig into your market, competitors, and customers to find where you actually win
Build the positioning, messaging, and value props that make sales conversations easier
Design the GTM plan — who you're going after, through which channels, with what
Run workshops with your team to get everyone aligned and moving in the same direction
Build the Machine That Runs It
Plan and run campaigns across paid search, SEO, social, email, events, and partnerships
Set up your CRM, automate what should be automated, and build dashboards you'll actually use
Create the sales tools — talk tracks, playbooks, partner kits, training
Hire the right people, manage vendors, set budgets, and report on what's working
Your Next Steps.
Bertrand Groulx
President, SENS
“Futurity provided us with the experience and professional guidance we needed to create a solid brand with a purpose-driven identity. The team gave us the confidence we needed to proceed on building our business and kept us on brand from inception through to website and product packaging. The value of their objective, well-organized, and carefully guided creative process is immeasurable to any brand.”
Who This Is For.
Founders and CEOs running growth-stage companies in high-consideration markets — industrial, construction, oil & gas, healthcare, SaaS, and services. Whether you're scaling what's working, entering a new market, or building a marketing function for the first time, I bring senior leadership without the full-time commitment.
Book a Discovery Call
A focused conversation about where you are, where you're headed, and where marketing leadership would have the most impact.
Get a Clear Roadmap
Walk away with a real view of what needs to happen — positioning, GTM, operations — and in what order.
Build the System
I embed with your team, build what's needed, and stay until it runs on its own.